If you’re like many Americans with fond recollections of Toys ‘R’ Us, you were saddened to hear about its 2017 bankruptcy and extensive store closures earlier this year. After all, the toy giant provided generations of memories, gifts, and exciting outings for children in the decades prior to its demise. While Toys ‘R’ Us might never exist as it once did, longtime fans will be happy to know that the brand recently opened two “reimagined” stores where visitors can embrace their toy shop nostalgia while exploring new selections.

Facebook/Toys ‘R’ Us Toys ‘R’ Us might no longer operate its countless box stores throughout the country, but a partnership with Target and Tru Kids, the company’s parent company, has brought new life to the classic brand. The first in a series of small-format Toys ‘R’ Us stores opened its doors over Thanksgiving weekend at the Garden State Plaza shopping mall in Paramus, New Jersey, offering a fresh approach to the traditional toy store setup.

Facebook/Toys ‘R’ Us A second such store is slated to open within weeks at The Galleria in Houston, Texas. Despite its financial difficulties, Toys ‘R’ Us has long delighted visitors of all ages with its endless rows of colorful selections, from Barbie dolls to blocks to stuffed animals.

Facebook/Toys ‘R’ Us So, what sets these new shops apart from traditional Toys ‘R’ Us locations? First and foremost, their size. As they set their sights on expanding the reimagined brand, store scouts plan to purchase 10,000-square-foot spaces, though the Paramus store takes up just 6,000 feet. Additionally, the new generation of Toys ‘R’ Us shoppers will experience interactive displays throughout each store and a carefully curated selection of vintage favorites combined with exciting gadgets.

Facebook/Toys ‘R’ Us Each store will employ approximately a dozen toy experts to answer customers’ questions, recommend creative purchases, and help monitor traffic patterns as kids and adults alike make their way through. When you’re ready for a dose of nostalgia mixed with a toy-shopping experience that steps outside the box, you’ll want to visit the reinvigorated Toys ‘R’ Us.

Do you have fond memories of shopping at Toys ‘R’ Us during your younger years? What are some of your favorite gifts or purchases? Are you eager to explore the reimagined shops? We would love to hear from you, so drop us a line in the comment section below with your thoughts.

Facebook/Toys ‘R’ Us

Toys ‘R’ Us might no longer operate its countless box stores throughout the country, but a partnership with Target and Tru Kids, the company’s parent company, has brought new life to the classic brand. The first in a series of small-format Toys ‘R’ Us stores opened its doors over Thanksgiving weekend at the Garden State Plaza shopping mall in Paramus, New Jersey, offering a fresh approach to the traditional toy store setup.

A second such store is slated to open within weeks at The Galleria in Houston, Texas. Despite its financial difficulties, Toys ‘R’ Us has long delighted visitors of all ages with its endless rows of colorful selections, from Barbie dolls to blocks to stuffed animals.

So, what sets these new shops apart from traditional Toys ‘R’ Us locations? First and foremost, their size. As they set their sights on expanding the reimagined brand, store scouts plan to purchase 10,000-square-foot spaces, though the Paramus store takes up just 6,000 feet. Additionally, the new generation of Toys ‘R’ Us shoppers will experience interactive displays throughout each store and a carefully curated selection of vintage favorites combined with exciting gadgets.

Each store will employ approximately a dozen toy experts to answer customers’ questions, recommend creative purchases, and help monitor traffic patterns as kids and adults alike make their way through. When you’re ready for a dose of nostalgia mixed with a toy-shopping experience that steps outside the box, you’ll want to visit the reinvigorated Toys ‘R’ Us.

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Address: One Garden State Plaza, Paramus, NJ 07652, USA